IS IT ME?
The Quick Quiz That Tells You Exactly Why Your Team Isn't Working And What Actually Needs To Change
(Without wasting more money on the wrong solution, watching the work land back on your plate, or quietly becoming the operations department for your entire business.)
You hired someone to make life easier.
It hasn’t quite worked out that way.
This tells you exactly why and exactly what to do next.
You hired the expert. You paid for the ease.
And yet somehow she’s still messaging you to ask what she should do next.
You know you need to step back, but you also know the second you stop watching… things get missed.
Small things.
But enough that you can’t quite let go.
So you don’t.
You don’t fully trust the team to deliver to your standards, but you really like them.
And that, my friend, is the crux of the problem.
Because if you didn’t like them, it would probably be a far simpler decision.
Instead, you’re stuck somewhere in the middle:
🙄 paying monthly for support that isn’t properly lifting
🙄 feeling guilty for even questioning it (as you pay for it)
🙄 and quietly wondering why this feels so much harder than everybody else makes it look.
Because everyone else does seem to make it work, don’t they?
Their teams seem to just:
💥 get it
💥 make decisions on their own
💥 move things forward without needing constant input
💥 keep the business running when the founder steps away.
And yours doesn’t.
So instead:
🫠 you redo bits of the work yourself
🫠 you stay on top of everything in case something slips
🫠 you answer questions nobody else seems to get asked
🫠 and you become the backup plan for the entire business all day, every day.
You can’t get rid of them because you don’t have the time, energy or brain capacity to start the whole process again.
And anyway, maybe it is fixable.
Perhaps you just need some better systems and clearer processes and bags more patience and the ability to calmly explain things just one more time.
So instead, you carry on as you are, quietly hoping it’ll magically change.
And at some point, usually around 11pm, after a day where you’ve done your own job and managed two other people’s - the question gets louder and sharper at the same time:
Is it me?
It isn’t you.
But you do need to work out what the actual issue is.
That’s what the “Is It Me?” diagnostic is for.
HERE’S WHAT YOU’LL WALK AWAY WITH
✨ Relief that this is probably not a “you’re bad at leadership” problem.
✨ Clarity on why your current support still feels less like support than it should.
✨ A clear answer on whether this hire is fixable, the wrong role entirely, or exposing a bigger bottleneck in the business.
✨ The ability to stop second-guessing every team decision at 11pm.
✨ A much clearer understanding of:
what only YOU should still be doing
what no longer needs your constant involvement
and why the business keeps falling back onto you.
✨ The feeling of finally seeing what’s actually going wrong instead of just quietly cracking on with it day after day.
✨ A much clearer picture of what changes when support actually works. Imagine fewer things competing for your attention, less mental drag and more space to think, grow and actually lead.
WHAT YOU GET
Inside the diagnostic, I’ll walk you through the six biggest founder bottlenecks quietly capping growth inside founder-led businesses.
Including:
🫣 hiring too reactively
🫣 becoming the decision-making department for the whole company
🫣 building support around your weaknesses instead of your strengths
🫣 and already having a hire that isn’t really working… but not knowing how to untangle it without creating even more work for yourself.
You’ll identify your biggest bottleneck in just a few minutes.
Then you’ll get a short private audio from me unpacking:
why this happens
what most women try first
what actually changes it
and what your next move probably needs to be.
No generic hiring advice.
No “just delegate more.”
No pretending you need to become a completely different person to grow your business.
Just a very honest diagnosis of what’s actually happening.
A few minutes to find your bottleneck.
Less than twenty to finally understand it.
I’m Georgia
Business strategist, founder coach and slightly obsessive observer of why so many brilliant women end up building businesses that quietly start consuming them.
I spent years placing right-hand support into founder-led businesses across finance, brands and high-growth companies.
Which basically means I got very good at spotting:
the hires that genuinely change a founder’s life
and the ones that quietly create more work, more dependency and more emotional admin wearing a very convincing disguise.
That’s a skill most hiring advice skips entirely.
It’s also why the founders I work with stop hiring on hope and start hiring on purpose.
A few things that probably matter:
⭐ I’ve placed 100+ hires across founder-led businesses — none of them from a template.
⭐ I’ve interviewed thousands of candidates and know exactly what the right support actually looks like in practice.
⭐ Every founder I work with hires differently because every founder-led business needs something different.
⭐ I care far more about reducing friction than building performative CEO energy.
WHAT HAPPENS WHEN THIS CLICKS INTO PLACE?
One founder came to me convinced she needed an admin hire.
What she actually needed was a completely different role targeting a bottleneck she hadn’t even realised was capping growth.
That one shift unblocked the business so quickly she’s now on her third hire.
Another founder went from describing herself as the classic “overworked, overstretched and stuck doing bloody everything herself” founder …to building a business doing over £1m in revenue with a team actually capable of holding things with her instead of constantly pulling things back onto her plate.
And one founder’s daughter recently piped up: “I don’t think Mum has a job.”
Which is objectively savage.
But also kind of the point.
Because the business no longer looked like it was consuming her life.
That’s what the right support changes.
Not just revenue but the entire feel of the business.