About Lead Brave
Helping you build a business (and a life) that actually feels good without the chaos, confusion, or trying to do it all alone.
What Lead Brave Really Stands For:
Most people think the hard part of growing a business is strategy, systems, or sales.
But honestly?
The thing that trips people up the most is… being human while doing all of that.
⚡ figuring things out while leading others
⚡ feeling responsible for everything
⚡ making decisions with imperfect information
⚡ doubting yourself at 2 a.m.
⚡ juggling growth, clients, team, and a life
Lead Brave exists to help founders, managers, and organisations grow without losing their sanity or themselves in the process.
This isn’t about turning you into some textbook leader.
It’s about helping you build a business, a team, and a way of leading that actually works for you.
Meet Georgia
Coach. Facilitator. Strategist. Mountain enthusiast. Recovering over-thinker. Endlessly Curious. Founder of Lead Brave.
I help people grow businesses and teams in ways that feel clear, grounded, and actually enjoyable.
My work blends:
psychology
leadership & communication
operations
sustainable ways of working
…and a big dose of “real life happens, let’s work with it not against it.”
Over the last decade, I’ve coached and trained:
high-growth start-ups
service-based founders scaling past their first bottlenecks
corporate leadership teams navigating change
new managers who “suddenly became the boss”
founders going from solo to CEO
My job is helping people make sense of the complexity — then simplify it.
No jargon. No performance. Just practical, human, honest support.
How It All Started
The Squiggly Career Bit
My career didn’t begin in coaching or leadership.
It actually started with… architecture.
Yes, really.
I spent my university years learning how to take something big, messy and ambitious, and turn it into a structure where every piece has a purpose.
That training stuck with me and honestly explains a lot.
Because from there, I jumped straight into operations.
Operations was where I found my stride.
My first roles were as right-hand support to senior leaders, including the Head of M&A at a top-five management consultancy and later the Head of Treasury at a major bank.
My unofficial job description?
“Make everyone’s brilliance actually work.”
These were wildly smart people… who were also (to put it kindly) not always brilliant at keeping the bigger picture in focus.
I was the one pulling it all together, spotting the gaps, anticipating problems before anyone else noticed them, and making sure all the moving parts ran in sync.
That’s always been my thing:seeing the whole map, not just the road in front of us.
Where I hit my first ‘Leadership’ Wall
Being a natural people-person (who was drawn to success and making money), recruitment felt like an obvious next step.It’s also where I accidentally stepped into leadership.
I was the go-to person in the office. The one people confided in, asked for help, vented to, leaned on.
So naturally, when a leadership role opened up, everyone assumed I’d be great at it.
Including me.
Except… being “good with people” is not the same as being trained to lead people.
Suddenly the conversations changed.
The pressure changed.
The expectations changed.
And I was meant to magically know how to handle it.
That experience — the uncomfortable, unprepared, “wait, why does this feel harder than it should?” moment became a defining part of my work today.
The Business Growth Years (Where everything clicked).
Since then, my work has taken me inside:
Scaling service-based businesses
High-performing founder-led teams
Start-ups navigating messy middle growth
Businesses struggling with decision overwhelm, team tensions, or role clarity
And here's the truth I learned:
Most business problems aren’t actually business problems — they’re clarity, confidence, capacity and communication problems.
I’ve helped founders navigate:
Profitability plateaus
Time management challenges
Boundaries and burnout
“Why am I doing literally everything?” phases
Hiring, delegating, and letting go of control
Team friction and communication breakdowns
Growing from “doer” to “leader”
Decision fatigue and overwhelm
Feeling responsible for all of it
Which is why my work today blends both sides:
the practical, operational “let’s fix the system” brain
and the psychological, human “let’s support the person leading the system” brain.
The (Massive) Learning Era
Along the way, I trained as a coach, completed countless courses across business, leadership, communication, and psychology, and I’m currently working toward my CIPD Level 5 in Learning & Development.
Not because I needed the certificates.
But because I’m endlessly curious and when I learn something that makes leadership or business feel easier, I have to pass it on.
The Short Version?
I’ve lived inside big business, small business, team leadership, founder overwhelm, rapid growth, burnout, and reinvention.
I know what it feels like to be the one:
pulling all the threads
making the decisions
absorbing the stress
trying to scale something you care deeply about
and still wanting space to have a life
And I know how transformative it is when someone finally shows you a way of leading that makes everything lighter.
That’s why Lead Brave exists.
And why this work matters so much.
The Lead Brave Approach
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You don’t need to become someone else to lead or to run a business.
I don’t believe in “shoulds.”
I don’t believe in outdated rules.
And I definitely don’t believe you have to squeeze yourself into a leadership style or business model that doesn’t fit.Your business, your leadership, your role as CEO, it should feel like you.
Not a carbon copy of the latest trend.
Not a corporate caricature.
Not a version of you that performs for applause.Whether you’re leading a team of ten or working solo, you get to build a business that aligns with your values, energy, strengths, and life.
Your only job? Don’t be a dick.
Lead with fairness, clarity, and humanity and everything else becomes workable. -
Clarity beats hustle every time.
The real reason most founders and managers struggle isn’t lack of effort.
It’s lack of clarity.Clarity about:
What actually matters / What the end result is / What decisions need to be made / What’s on your plate vs what should be on someone else’s / What you’re saying yes to (and why) / How the business truly makes money /What good looks like for your team
Hustle creates motion.
Clarity creates momentum.I help people find clear, simple, grounded direction so they stop spinning in overwhelm and start leading with confidence.
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You can build a business around your life — not the other way round.
I don’t believe success has to look like 9–6, performative productivity, or burnout disguised as ambition.
There is always a way to build a profitable, sustainable business that supports your wellbeing, your family, your season of life, and your personality.
Founders aren’t failing they’re often trying to follow rules that were never written for them.Your business can scale and support the life you actually want.
With the right systems, decisions, and boundaries, everything becomes easier. -
Culture is built in the everyday moments.
Whether your “team” is a VA or a room full of leaders, culture isn’t built through away-days or slogans.
It’s built in…
Conversations / Expectations / Decisions under pressure / Values in action / How you set boundaries / How you model behaviour / How you communicate when you're tired/busy/stressed
Culture is the ripple effect of how you run your business not a poster on the wall.
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Consistency is the secret ingredient of high-functioning teams and high-performing founders.
You don’t need more complicated frameworks.
You need rhythms.
Routines.
Systems.
Tiny leadership habits that keep you grounded even when things get chaotic.Clarity + consistency = trust.
Trust drives performance, profitability, and sustainable growth. -
People do their best work when they feel safe, seen, and supported.
Whether you’re leading clients, contractors, employees, or a leadership team people flourish when they feel valued.
Not coddled.
Not micromanaged.
Not left guessing.
Just supported and respected.Good leadership isn’t soft.
It’s clear, fair, and human.
How We Work at Lead Brave
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FOR FOUNDERS
Streamline (group) and Shift (1-day intensive)
For founders ready to remove bottlenecks, fix the things slowing growth, and scale without feeling like they’re glued to every decision.
You’ll get clarity, structure, and momentum without sacrificing your life.
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FOR MANAGERS & TEAM LEADERS
Evolve — the new manager programme
Evolve supports new managers who want to lead confidently without pretending they “should already know.”
Real tools, real conversations, real confidence. -
FOR ORGANISATIONS & LEADERSHIP TEAMS
Bespoke / On Request
Workshops, leadership days, lunch & learns, and facilitated discussions that transform how teams communicate, collaborate, and make decisions.
Practical, psychology-informed, and grounded.
LEADERSHIP ON SKIS
Business feels different in the mountains.
People think differently when they’re outside their usual environment.
Sometimes the clarity you’ve been chasing clicks the moment you get out of your head — and onto a slope.
This offer exists for CEOs, founders and senior leaders who need perspective, space, strategy and a reset, far from the noise.
Lead Brave is built on one core belief:
You can build and lead a business in a way that feels true to you and still get exceptional results.
We blend clarity, psychology, operational thinking, and human-centred leadership so founders, managers, and teams can grow without burning out, communicate without friction, make decisions without spiralling, stay focused without hustling, build culture without overcomplicating it, and lead in a way that feels grounded, confident, and effective.
Because leadership is only one part of the puzzle.
You also need systems that support you, profitability that makes sense, communication that isn’t exhausting, boundaries that protect your energy, decision-making that feels clean, and a business that actually works for the life you want.
That’s the work we do here.
Why people choose Lead Brave:
✔ A blend of strategy + psychology + operational clarity
✔ Founder experience with corporate depth
✔ Warm, grounded coaching with zero jargon
✔ Approachable delivery (no corporate theatre)
✔ Practical tools that make daily work easier — not heavier
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