Because leadership shouldn’t feel like an identity crisis

You get promoted and suddenly you’re in a Monday morning meeting thinking:

“What am I even doing here?”

You want to feel confident in your new role.

Instead it feels like you’re constantly checking your tone, second-guessing every bit of feedback and wondering if your team is really listening or just nodding to keep the peace.

👉 Meanwhile you’re still rewriting your team’s work at 11pm…
👉 Still saying “I’ll do it” even when it’s not your job…
👉 Still managing from effort — not leadership.

It’s not because you’re not cut out for this.
It’s because no one ever took the time to show you how.

Leadership is a skill. And right now you’re in the “where do I actually learn this?” stage.

You didn’t miss a memo or skip a vital overnight update.
You’re not the problem but also “just figuring it out” isn’t the solution.

EVOLVE is the training that fills the gap.

You’re just still leading like a high-performing doer.

That got you promoted. But now it’s quietly sabotaging you.

You’re stuck in:

🤯 Overdelivering instead of delegating
🤯 People-pleasing instead of leading
🤯 Rewriting instead of trusting
🤯 Dreading team meetings instead of directing them

You’re still trying to prove yourself — instead of leading from your power.

EVOLVE helps you break that cycle and lead in a way that actually works for you.

So what is EVOLVE?

A kickstart leadership course and support space for new managers, team leads, and business owners who want to lead with authority, empathy, and actual clarity.

Not another “5 ways to manage better” download.
Not a boring HR manual.

This is built for you if:

✅ You’re brilliant at what you do and now leading a team feels like another full-time job

✅ You want to delegate, but keep rewriting the work yourself

✅ You avoid feedback because you’re unsure how it’ll land

✅ You’re carrying the emotional weight of the whole team… and resenting it

Inside EVOLVE you’ll learn how to:

Give feedback that shifts behaviour (not shuts people down)
✅ Lead meetings that energise, not drain
✅ Navigate tension + emotion without spiralling
✅ Build trust and buy-in without micromanaging
✅ Set boundaries without guilt
✅ Delegate with clarity and actually let go

This isn’t about being louder.
It’s about leading with calm confidence in your own style.

What changes when you lead this way?

🔥 Your conversations get clearer and actually go somewhere.
🔥 Your team steps up and starts owning their work.
🔥 Performance levels up without you pushing every button.
🔥 You stop spinning in doubt and start setting the tone with confidence.

You’re not just managing tasks anymore. And you’re not stuck in your head.
You’re leading with intention, clarity, and power.

Here’s what’s included:

Built around 3 powerful pillars:

1. Clarity
→ Step into your leadership identity and shift from doer to director.

2. Culture
→ Learn how to run 1:1s, give feedback, and handle conflict without awkwardness.

3. Consistency
→ Set the rhythms and systems that let your team run — even when you’re offline.

Think: bite-sized lessons, real-life scenarios, reflection prompts and scripts you’ll use again and again.

The Curriculum

The Support Space

You also get 3 months free in our community where the real leadership support happens:

  • Weekly coaching + leadership calls

  • Real-time help when things get sticky

  • Guest trainings + templates

  • Conversations that go deeper than “how’s your week?”

You’re not meant to figure this out alone. This is your place to land, grow, and calibrate.

You get lifetime access to the full curriculum — so whenever something new lands on your desk (hello, conflict, restructures, or surprise promotions), you’ve got tools to come back to.

And after your 3 months of included coaching and support?
You can choose to stay in the Lead Brave Membership for just £20/month — and stay connected to the conversations, coaching, and community that keep you growing.

We’re not just building better managers.
We’re building a community that keeps giving — long after the course ends.

Lifetime Access

The Cost

Founding Spots Limited to the First 10 Managers

💥 Just £500 gets you:
✅ Lifetime access to the full EVOLVE curriculum
✅ 3 months inside the coaching community — totally free
✅ A leadership identity that finally feels like yours (not borrowed, not performative — yours)

⚠️ After that?
The price goes up to £650 — no exceptions.

If you know this is what you’ve been waiting for...
Now’s the moment.

Meet your coach, Georgia Fitzgerald

From right hand to trusted leaders in FTSE businesses to rolling up my sleeves in scrappy start-ups, I’ve seen leadership at every level—and the gaps that quietly undo even the best teams.

Years spent in recruitment showed me a brutal pattern: we reward high achievers with a team... then fail to give them the tools to succeed. What starts as a proud promotion too often ends in burnout, self-doubt, and talented people quietly slipping off their pedestal.

Not because they weren’t capable.

But because no one ever taught them how to lead.

Over the last decade, I’ve coached founders, new managers, and small business owners through every messy, magic, and WTF moment leadership throws at you. From delegation disasters to imposter spirals to those “how do I even say this?” conversations—I've been in the trenches with leaders figuring it out in real time.

And here’s what I know for sure:

✨ You don’t need to have all the answers.
✨ You do need a place to build confidence, clarity, and your own leadership rhythm.
✨ The best leaders? They’re still learning too.

Inside this program, I’m not just handing you leadership theory from a TED Talk—I’m walking with you through real-life situations, tough decisions, and breakthrough moments that’ll shape who you are as a manager.

So if you’re ready to ditch the second-guessing and lead like you, not a bad boss you once had—I'm right here with you.

Let’s get to work.

Why Leadership Training Matters (More Than You Think)

60% of new managers fail within the first two years, not because they’re not capable but because they were never given the tools to succeed.
Gallup research shows that 70% of team engagement is directly linked to the manager.
And yet, over 80% of managers receive no formal training before stepping into leadership.

Let that sink in.

We promote brilliant individual contributors, give them a title... and then leave them to figure out the most complex role in the business alone.

The result?
Micromanagement. Team friction. Burnout. Resignations. And talented people questioning whether they were ever cut out for leadership in the first place.

Leadership isn’t something you just “pick up” on the way—it’s a skillset. One that, when taught well, transforms not just how people manage—but how teams thrive.

That’s exactly what this course is here to change.

This is for you if:

✔ You’ve outgrown the “overachiever who fixes everything” era
(And you’re ready to stop doing everyone else’s job.)

✔ You want your team to run not revolve around you
(Right now, you’re the glue, the Google, and the group therapist.)

✔ You’re craving a leadership identity that feels solid
(Less “what would my old boss do?” and more “what do I believe?”)

✔ You want to feel calm, clear, and in control without burning out or bossing up
(Because let’s be honest… you didn’t sign up to be the office parent.)

This is not for you if:

✖ You just want people to do what they’re told
(If your vibe is “because I said so,” this isn’t your course.)

✖ You think leadership means having all the answers
(Spoiler: it doesn’t — and trying to fake it will burn you out.)

✖ You’re more focused on being liked than being trusted
(If people-pleasing is the goal, this will feel deeply uncomfortable.)

✖ You’re hoping for a quick fix that magically changes your team
(This isn’t a fairy godmother situation — you’ve gotta lead it to shift it.)

Frequently Asked Questions

  • EVOLVE is for you if you’ve stepped (or fallen!) into leadership without a roadmap. Whether you’re a newly promoted manager, a founder building a team, or someone who’s been managing for a while but never had proper support—this course gives you the tools to lead with clarity, confidence, and calm.

    It’s not just for “new” managers. It’s for any leader who wants to grow, reflect, and finally feel like they’re doing it right (without spending hours Googling or watching another YouTube leadership video on 2x speed).

  • EVOLVE is entirely self-paced. Some managers dive in and complete the modules in a few weeks. Others spread it out over a few months to let things sink in. You have lifetime access, so there’s no pressure—just progress.

  • You’ll get three months of access to group coaching calls, practical resources, and community support via Lead Brave. That means:

    • A regular group Q&A session where you can ask anything

    • Drop-in peer support and learning

    • A space to share what’s working (and what’s not)

    • Accountability and encouragement from others walking the same path

  • Yes! If you need help getting internal approval, you can email hello@leadbrave.co.uk.

    We’re happy to provide a template or justification summary for your manager or finance team.

  • If you get into the course and realise within the first 14 days that it’s not the right fit, just let us know why and we’ll offer a full, no-fuss refund. We only ask for feedback so we can keep making EVOLVE better.

  • No, but you’ll get a lot more from the course if you do. The calls are where everything clicks—where your challenges become clearer, your confidence grows, and you learn from others navigating the same messy moments. And don’t worry, they’re recorded if you can’t make it live.

  • Absolutely. EVOLVE is designed for busy humans. Each module is broken into short videos, practical tools, and simple exercises you can apply right away. This isn’t just “learning”—it’s doing.

  • Real-world. Zero fluff. You won’t just learn what good leadership looks like—you’ll practice it through relatable scenarios, simple frameworks, and bite-sized tools you’ll actually use.

  • If you’re leading anyone—officially or unofficially—you’re already a leader. EVOLVE helps you do it in a way that feels aligned, grounded, and energising. No need to fake it, hustle harder, or become someone else. Just start from you.